Founder

Eric Wendt

Strategic and creative leader helping organizations move from scattered to clear, from reactive to intentional, and from promotion to experience.

Background

Eric Wendt founded Waypoint Consulting to help mission-driven organizations do what they've always struggled with: communicate clearly, align strategically, and build experiences that actually move people.

For years, he worked inside complex organizations — leading teams, building systems, and shaping how institutions tell their stories and design their creative presence. He's worked across digital ecosystems, content strategy, experience design, marketing leadership, and creative direction. Not as separate disciplines, but as interconnected systems that either reinforce each other or work against each other.

What he saw again and again: smart people doing meaningful work, struggling because their message was unclear, their marketing was scattered, and their creative decisions lacked strategic direction. Leaders who knew something was off but couldn't see the full picture. Teams working hard but moving sideways.

Waypoint exists because Eric believes those problems are solvable. Not with more tactics. Not with better tools. But with clarity, alignment, and a strategic framework that connects message, story, and experience into a coherent whole.

How Eric thinks about this work

Strategy isn't a document. It's how you make decisions.

Most organizations have strategy decks no one reads. What they need are frameworks that shape how teams think, how leaders communicate, and how creative gets built. Eric helps teams develop those systems — so strategy becomes something they use, not something they have.

Creative and strategic thinking belong together.

Too many organizations separate planning from making. Marketing from design. Message from experience. Eric works at the intersection — where strategic clarity meets creative execution. That's where alignment happens.

Story is architecture, not decoration.

Your narrative isn't something you add after the fact. It's the structure underneath everything — your positioning, your messaging, your creative decisions, your experience design. When that architecture is clear, everything else gets easier.

Experience design is how people actually encounter your work.

It's not enough to have a good message. You have to design the journey someone takes — from first awareness to meaningful action. Eric helps organizations think through those experiences strategically, not just promote their programs tactically.

Digital ecosystems require systems thinking.

Content, technology, design, user experience — they all connect. Eric understands how those systems work together (or don't), and how to build coherence across platforms, teams, and touchpoints.

Leadership clarity precedes team alignment.

You can't align a team if leaders aren't clear. Eric works with leadership teams to build shared language, unified vision, and strategic coherence — so the organization can move forward together.

Why he does this

Eric believes organizations doing meaningful work deserve clear, strategic communications. Not more noise. Not more tactics. But coherent systems that help them show up in the world the way they actually want to.

Too many leaders feel stuck — creatively, strategically, or both. They know their current approach isn't working, but they don't know how to shift. They're juggling platforms, managing scattered initiatives, and hoping something will eventually click.

Waypoint exists to cut through that confusion. To help leaders see what's misaligned, build frameworks that guide their teams, and create the clarity they need to move forward with confidence.

This work matters because when organizations get their message right, when they align their creative and strategic efforts, when they design real experiences — they stop wasting energy and start building momentum.

How Eric partners with teams

He listens first.

Before building anything, Eric takes time to understand your organization — your mission, your people, your challenges, your goals. Clarity begins with actually hearing what's happening.

He asks the right questions.

Most teams already sense what's off. Eric helps surface those insights through strategic questioning — uncovering gaps, misalignment, and hidden opportunities.

He builds frameworks, not just plans.

Deliverables matter, but what matters more is creating systems your team can actually use. Eric helps you develop message architecture, creative principles, and strategic guardrails that guide ongoing work.

He facilitates alignment.

Strategy doesn't work if it lives in one person's head. Eric brings leaders together, creates space for honest conversation, and helps teams build shared ownership of the path forward.

He equips you to lead.

Eric isn't here to take over your marketing or make decisions for you. He's here to help you think more strategically, decide more creatively, and move forward with clarity.

He brings calm to complexity.

Leading an organization is hard enough without feeling scattered across your communications. Eric helps you simplify, focus, and build the coherence you need to sustain the work.

Working with creative partners

Waypoint is strategic consulting, not execution. When implementation is needed — video production, web development, graphic design — Eric collaborates with trusted creative partners who bring specialized expertise.

This approach ensures you get both strategic clarity and excellent execution. Waypoint builds the framework. Partners bring it to life. You get coherent systems, not fragmented vendors.

If you already have design or marketing partners, Eric can work alongside them — providing strategic direction so their creative work is aligned with a larger vision.

Let's talk.

If you're looking for strategic clarity, creative alignment, and a partner who understands how to build systems that last — let's have a conversation.

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