Waypoint offers three primary ways to partner: diagnostic assessment, strategic reset, and ongoing leadership. Each is designed to meet you where you are and move you toward clarity.
Deep diagnostic to identify gaps, misalignment, and strategic opportunities.
Explore this serviceIntensive sprint to clarify message, align teams, and build strategic foundation.
Explore this serviceOngoing strategic leadership without the commitment of a full-time hire.
Explore this serviceA comprehensive diagnostic of your messaging, creative strategy, and organizational alignment — revealing what's working, what's misaligned, and where to focus next.
This isn't a quick survey. It's a deep, collaborative diagnostic that involves leadership conversations, team interviews, content and creative review, strategic analysis, and systems mapping.
We examine your current message framework (or lack thereof), your creative and marketing outputs, your team structure and workflows, your digital presence and user experience, and how leadership communicates internally and externally.
The outcome is a strategic assessment that identifies gaps in clarity, misalignment across teams or platforms, opportunities for stronger storytelling, areas where creative isn't serving strategy, and a prioritized roadmap for what to address first.
You stop guessing and start seeing. You understand why your current approach feels scattered. You know where the gaps are, what needs alignment, and what strategic moves will have the biggest impact.
This audit often becomes the foundation for deeper work — either a Strategic Reset or Fractional partnership.
Most audits are surface-level checklists. This is a systems-level diagnosis. We don't just evaluate your website or messaging. We look at how message, story, creative, and experience connect (or don't) — and what it would take to build real alignment.
You're not getting a generic report. You're getting strategic clarity tailored to your specific context, challenges, and goals.
An intensive, collaborative engagement to clarify your message, align your leadership team, and build the strategic foundation for everything that follows.
This is deep, collaborative work. Over 90 days, we work together to build clarity from the ground up — starting with message architecture and narrative framework, then moving to strategic alignment and creative principles, and finally to experience design and systems thinking.
The engagement includes facilitated leadership workshops, one-on-one strategic sessions, message and story development, creative framework building, and documentation of everything so your team can actually use it.
This isn't about creating a plan and handing it off. It's about building shared understanding, aligning your team, and equipping you to lead strategically moving forward.
By the end, your organization has a clear, repeatable message framework everyone can use. Your leadership team speaks the same language about your work. You have a creative and strategic foundation that guides ongoing decisions. Your team moves from reactive to intentional.
Instead of wondering if your marketing is working, you know what you're building toward — and why.
Most consulting engagements deliver a deck. We build systems. Most strategic work happens in isolation. We facilitate alignment through collaboration. Most agencies tell you what to do. We help your team learn how to think strategically.
This isn't outsourcing. It's partnership. You walk away with clarity, frameworks, and the capacity to lead your communications with confidence.
Ongoing strategic and creative leadership for organizations that need consistent guidance but don't need (or can't afford) a full-time executive hire.
This is a long-term partnership, not a project. We work together on an ongoing basis — providing strategic oversight, creative direction, leadership coaching, and systems thinking as your organization evolves.
This might include regular strategy sessions with leadership, creative review and direction for major initiatives, message and storytelling guidance, facilitation of team alignment, advising on marketing and communications decisions, and helping you navigate transitions or new opportunities.
The engagement is flexible — designed around your needs, your pace, and your organization's rhythm.
Your organization has strategic leadership it can rely on. Decisions get made with clarity, not confusion. Creative work aligns with a larger vision. Your team has someone to turn to when they're stuck. Strategy becomes continuous, not episodic.
Over time, you build deeper alignment, stronger systems, and the capacity to move forward with confidence.
Most fractional roles focus on execution. This focuses on strategy. Most consultants drop in and disappear. This is relational, ongoing, and deeply integrated with how your team actually works.
You get the strategic and creative direction of a senior leader — without the cost, commitment, or organizational complexity of a full-time hire.
Most engagements start with a conversation. We'll talk through your challenges, your goals, and what kind of partnership makes sense. No pressure. Just clarity.
Let's Talk