Every engagement starts the same way: a fixed-price Diagnostic that shows you where you actually stand. From there, ongoing counsel and directed projects are scoped to fit your organization. Nothing is sold before it's scoped.
A fixed-price, 30-day diagnostic that reveals what your organization can't see from the inside.
Explore this serviceSenior communications leadership on retainer, scoped to your organization after the Diagnostic.
Explore this serviceCampaigns, films, sites, and launches, directed by Waypoint and scoped per project.
Explore this serviceA 30-day diagnostic of your messaging, creative strategy, and organizational alignment — revealing what's working, what's noise, and where to focus next. This is where every Waypoint engagement begins.
This isn't a quick survey. Over 30 days, we conduct leadership conversations, team interviews, a full review of your content and creative, strategic analysis, and systems mapping.
We examine your current message framework (or lack thereof), your creative and marketing outputs, your team structure and workflows, your digital presence, and how leadership communicates internally and externally.
You receive a written blindspot report and a prioritized 90-day map: what's working, what's misaligned, what's missing, and what to address first. Then we walk through all of it together in a live working session.
You stop guessing and start seeing. You understand why your current approach feels scattered. You know where the gaps are, what needs alignment, and what strategic moves will have the biggest impact.
The price is fixed at $1,500 and the engagement stands on its own. If we never work together again, you still walk away knowing what to do and what to stop doing.
Most audits are surface-level checklists. This is a systems-level diagnosis. We don't just evaluate your website or messaging. We look at how message, story, creative, and experience connect (or don't) — and what it would take to build real alignment.
You're not getting a generic report. You're getting strategic clarity tailored to your specific context, challenges, and goals — and a clear read on what ongoing help should look like, if any.
Ongoing strategic and creative leadership for organizations that need a senior communications voice but don't need (or can't afford) a full-time executive hire.
This is a long-term partnership, not a project. Each month includes a strategy session with leadership, a coaching session with your team, and ongoing review of work in progress — before it ships, not after.
Beyond the rhythm, you get direct access when decisions can't wait: creative review for major initiatives, message and storytelling guidance, and a steady hand through transitions and new opportunities.
Every retainer is scoped after the Diagnostic, based on your team's size, channels, and pace. You're never paying for a package that doesn't fit your organization.
Your organization has strategic leadership it can rely on. Decisions get made with clarity, not confusion. Creative work aligns with a larger vision. Your team has someone to turn to when they're stuck. Strategy becomes continuous, not episodic.
Over time, you build deeper alignment, stronger systems, and a team that executes with confidence — because the direction is theirs now, not ours.
Most fractional roles focus on execution. This focuses on judgment. Most consultants drop in and disappear. This is relational, ongoing, and deeply integrated with how your team actually works.
You get the strategic and creative direction of a senior leader — without the cost, commitment, or organizational complexity of a full-time hire.
When the work needs hands your team doesn't have, Waypoint directs it — bringing in trusted production partners so strategy and execution never drift apart.
Waypoint owns the direction: the concept, the story, the standard of quality. Vetted specialists handle production, managed by one accountable voice, so you're never coordinating five vendors yourself.
Your team stays involved and learning throughout — not sidelined. Every project is scoped with defined deliverables and a defined price before work begins.
Most production work is order-taking: you ask for a video, you get a video. Directed Projects start from strategy — what this piece needs to accomplish and why — so the finished work moves people instead of just existing.
Start with the Diagnostic. Thirty days, $1,500, fixed. You walk away with a map either way — and we both learn what the right ongoing partnership looks like. No pressure. Just clarity.
Book a Diagnostic